2021 AAF National Student Advertising Competition 

The objective of the Tinder campaign was to grow brand love and boost registrations and redownloads. Our campaign took a unique strategy of reaching our target market through their niche hobbies and interests on new media platforms. Entitled the Yeah...and? campaign to embolden 18-19 year olds to not care about what others think and to use their defiant nature to find their next great love, BFF or business partner on Tinder.  As the lead copywriter on this project, I was responsible for crafting the overall tone and all final copy in the book.

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